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Let’s talk about how to develop a practice of good, strong, meaningful commenting that will benefit you and your fellow bloggers and readers.
First, I suggest that you sign up for Gravatar so that you can add a personal image or brand image to your commenting profile. This is a must-have requisite when looking to brand yourself.
Next, whenever you read a post that you find useful or meaningful in some way, think about how you can add value to that post.
If you read a post that you think is deserving of only a “good info” or “good share”, then you don’t have anything meaningful to add to the post, and don’t comment. But, if you liked the post, you should consider sharing the article to show your appreciation and/or respect.
If you are going to add commentary, state clearly what you liked about the post, or mention how the post has helped or enlightened you as a reader. If you have additional information, add it within the context of your comment.
Have you tweeted the post? If so, mention it in your comment. This will let the blogger know that you respect what he/she has written and that you appreciate and value the great work that he/she does.
Blog comments are more than just a vanity metric and while they’re not the only metric you should focus on, they are one of the best ways to get closer to your audience.
It’s also important that I mention how certain blogs have been removing blog comments, Copyblogger did it and so did Chris Brogan.
And when you have a huge audience like Copyblogger and Chris Brogan do, the time required to moderate comments gets crazy – from a business stand point it’s a huge investment and it makes sense for them to switch off comments.
The truth is that while this may work for some blogs, it won’t work for all and I’m not quite ready to give up on blog comments just yet (let me know where you stand on this in the comments below – I’d love to hear from you).
The benefits are there; leverage social proof, get instant feedback, get closer to your audience, develop relationships and boost engagement.
Despite the benefits of blog comments, you need to seriously consider how they will fit into your overall blogging strategy.
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